Here we have an eye glass advertisement that instead of having numbers and letters in the chart spells out “The Secret To Finding Eternal Happiness”. This advertisement is clever because it leads people to believe that if they by glasses from here than they will be happy for the rest of their lives. This advertisement causes people to want to buy glasses because it says sale and when we see the word sale we tend to want to buy things even if we don’t need them. Also the words Secret and Eternal are underlined to put empathies on the fact that these glasses can provide happiness for a person for the rest of their life. In my ways this advertisement is a joke because how can a pair of glasses make a person life fulfilling with joy, etc for ever. It’s unrealistic to even be advertising these glasses like this.
Category Archives: Happiness Archive 4: Advertisement
I chose this advertisement because it is simple and straight forward to the audience. Although it may not be true that simply opening a bottle of coca cola will lift your mood, the advertisement still has a positive message. I also like how the ad has a simple color scheme of just red and white. Theres no actors or questionable expressions, its just one simple logo with a unmistakeable statement next to it. But as I look closer there is also a TM in much smaller font to the right of “open happiness”. The TM stands for trademark (unregistered), which I just learned specifies a recognizable design, symbol, or expression that identifies its goods or services of a particular source from others. In this case “open happiness” is an unregistered trademark of coca cola.
Looking for love? Go to Match.com
I decided to use a ad from Match.com. When being in love it brings happiness, so I felt this ad was appropriate for this post. Being that you actually have to buy a membership package to use certain things on the website, it’s using the desire for love to promote their product. I feel that this advertisement is toying with the emotions of people who really want to find love. It’s telling people that they will find someone that is their “match”. How do they know who is a match? Is it based on what people put in their profiles or do they know who is a person’s soul mate? Of course, not! How could they? The fact that the advertisement guarantees a match without getting to know each and every individual personally and knowing what they want when being in love is wrong. Knowing that most people are trying to find true love, how could anyone use that to gain a profit? The website maybe top rated, but it shouldn’t, not at the expense of others happiness. I honestly hope that people who use the website don’t get their hopes up if they don’t find what they are looking for. It gives false hope to the many just because a few people that had success stories, or fake success stories.
War Bonds, Propaganda.
This propaganda, during the time of WWII, was mainly trying to push people who haven’t invested to invest in war bonds. War Bonds finance military operations and other expenditure. They are trying to push the fact that something like in the picture will happen, unless you contribute to the war. This picture is promoting happiness by showing that it starts with investing in what ever it is telling you to, in order to be safe. The picture is showing who the “bad guy” is here, those who we are warring with. Showing their deadly side, trying to promote that this is the face of terror. At the end it saids “Back up our Battleskies!” with a man wearing a sailor hat and suit. Trying to say that this is the type of man you should trust here, and invest.
Derrick Rose advertisement
In this commercial not only is basketball itself being advertised by Derrick Rose, but he is also sending a message about happiness and how basketball means everything to him. Now he does not specifically say basketball brings me happiness but he gives hints saying that basketball means everything to him. He speaks about taking away all of the fame, money and flashy lights and how even at the end of the day all he’s left with is basketball. So what he really is trying to persuade is don’t think about the after effect that could happen just go out there and do what you love to do no matter what it is. Do what brings happiness to yourself and not what brings happiness to others or anything of that sort. Basketball is all Derrick Rose thinks of when he thinks of happiness. So in our predicament it may not be basketball it may be soccer or football or maybe not even a sport it could be food or sleeping or anything else that we can think of. Well, what this commercial is saying is just go do it if that is what really brings happiness to you.
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This image represents a JetBlue advertisement that is intended to promote happiness for it’s customers. JetBlue Airways Corporation, often simply called “jetBlue” is a low-cost airline. It offers flights to many different destinations, serving their customers with free inflight entertainment (movies, tv shows, news, etc..), free brand-name snacks, and soft drinks. JetBlue focuses on the satisfaction and comfort of it’s customers, which is why people return to their airline when traveling. Although everyone has their own preferences when it comes to airlines, many people choose to fly on jetBlue because of the benefits it has to offer. It’s tickets aren’t as expensive as the other airlines’. It also allows passengers to check in one bag free of charge, with a limit of 50 lbs. On other airlines like American Airlines, customers have to pay for every single bag they carry. These are some of the benefits and ways of promoting happiness that jetBlue has to offer to its passengers/customers.
Although this commercial is seven years old, it still persuades me to get some mcnuggets. Knowing that food makes people happier it was easy to target teens which are hungry most of the time. Teens most likely to listen to rap, now by coming across to this commercial it is easier to remember, and entertaining. I can see why McDonald’s chose these individuals to advertise their food. First,the two teenagers seem very excited to get mcnuggets. Through out the rap McDonald’s askes a rhetorical question in order to convey to the viewers that mcnuggets are delicious and can get you as excited as these to teenagers. Lastly, humor is a very strategic way of getting people’s attention.Through out this humor the commercial can be spread through out the world and mcnuggets will be a happiness to the desires of the viewer. The mcnuggets rap inspires the viewers, and promotes happiness to the stomach that was once sad and empty.
This is a Levis Print Ad. I chose this ad because i thought it was interesting and it can relate to anybody. This ad is promoting the company Levis and its jeans and its also emphasizing the world and its changing fashion trends. The ad says “growing up wont bring us down” this means that no matter how old you get or how many fashion trends the world evolves around, you can count on Levis and its jeans to still stay the same. This ad also promotes happiness because people can count on a pair of jeans to always be the same if a person doesn’t want to change their fashion sense. The ad also aims towards anybody young and old who like to keep it simple and ordinary while being happy on what they are wearing. Play up your style. 🙂
Trident have been categorized for the ideology where the consumers can have a big smile on their faces because according to the product, it makes people’s teeth more white and brilliant. We can see that this advertisement is letting us know different things from it,but we can take the best one or the one that we could interpret better. One of the interpretations that I got from this advertisement is that if we buy Trident we will have a tremendous smile in our faces but also it will makes us happy on the inside because it will make us feel alive and full of energies due to our own smile. another thing that this product is telling to its consumers is that sometimes our days are not how we expected to be and we end up exhausted or in a really bad mood, so if we buy this gum it will gives us a little bit of happiness and joy because of its flavor.
Having a nice smile and a good mood is something that Trident is trying to give to its customers, but the question is how they can do this? well, trident is trying their best to promote happiness to the people, their goal with this gum is to make people feel happy even on their worst days. Also, they are trying to give special care to the customer’s teeth. In some way by helping customers to have white teeth it is important for them because it will increase their customers but it also will give something good and a type of happiness to the people who consume the gum.
“Despicable Me 2: McDonald’s Happy Meal Global Commercial 2013”
For this Happiness Archive 4, I chose to analyze the advertisement of the “Despicable Me 2: McDonald’s Happy Meal Global Commercial 2013”. Please click onto the following link to see the commercial video first: https://www.youtube.com/watch?v=xh1F70SD0xg
As we can see, McDonald Happy Meal commercials usually use the popular movie characters in the advertisements. For this one, the company uses the Minions, which are the little funny characters in the movie Despicable Me 2. This way, the commercial can capture the audiences’ attention first, and then make the audiences to be interested and attracted to continue to watch it since the Minions act in a cute, funny way with the Happy Meal. That is a way they try to amuse the audiences, and make them buy the Happy Meal. It’s like they are trying to say that: When you have the Happy Meal, you will be happy like the Minions. Also, the commercial says every customer will get a Minion toy of their very own if they buy the Happy Meal. Thus, they are trying to persuade the audiences to buy the Happy Meal since they attempt to make the audiences think about that: we are not just enjoying the meal, but we can also get a gift from it, so it is worthy of buying it. Besides of that, we can also notice that the Happy Meal box is like a smiley face. This will reflect to the name “Happy Meal” because it tends to make the customers be pleasant. So, this McDonald’s Happy Meal commercial is trying to promise customers the idea of : This is a meal that makes you happy. And this is also the vision of happiness it promotes in this advertisement. Actually this is a smart commercial because it can promote both the movie and the Happy Meal to the public, this is a good marketing method of the companies.
image source: http://moresay.com/2013/06/despicable-me-2-happy-meal-toys-at-mcdonalds-starting-july-2013/