I chose this advertisement because it is simple and straight forward to the audience. Although it may not be true that simply opening a bottle of coca cola will lift your mood, the advertisement still has a positive message. I also like how the ad has a simple color scheme of just red and white. Theres no actors or questionable expressions, its just one simple logo with a unmistakeable statement next to it. But as I look closer there is also a TM in much smaller font to the right of “open happiness”. The TM stands for trademark (unregistered), which I just learned specifies a recognizable design, symbol, or expression that identifies its goods or services of a particular source from others. In this case “open happiness” is an unregistered trademark of coca cola.