Here we have an eye glass advertisement that instead of having numbers and letters in the chart spells out “The Secret To Finding Eternal Happiness”. This advertisement is clever because it leads people to believe that if they by glasses from here than they will be happy for the rest of their lives. This advertisement causes people to want to buy glasses because it says sale and when we see the word sale we tend to want to buy things even if we don’t need them. Also the words Secret and Eternal are underlined to put empathies on the fact that these glasses can provide happiness for a person for the rest of their life. In my ways this advertisement is a joke because how can a pair of glasses make a person life fulfilling with joy, etc for ever. It’s unrealistic to even be advertising these glasses like this.