My internship has me creating more Instagram carousels posts recently and everything has kind of calmed down. The previous weeks my boss was a part of a pop-up shop that catered to small business owners allowing them to set up booths and socialize. The business opportunity allowed a lot of room for networking with vendor owners and reconnecting with existing customers and new ones. The product focus is now shifting to mainly the hair care line and product shots. We’re going to begin focusing on the men’s line which includes beard oils, and beard balm with additional accessories.

I attended another digital seminar this week I feel like I’ve been gaining a ton of knowledge. I attend Adobe Summit the conference was called Why Brands Are Using Customer Journey Analytics the host was Whitney Lee. She gave an interesting. I learned a new terminology during the virtual seminar the abbreviation CJA which stands for Customer Journey Analytics. They made the connection between how a lot of brands depend on Cookie data and there is a possible shift in having a cookie-less future to gain these analytics the brands depend on. Instead, you must create experiences worth authenticating. Understanding down to the customer level is key in building an experience they would always come back for. CJA’s purpose is to build cross-channel understanding and in some cases, we don’t need web data at all. we should all be thinking beyond the browser.

Screenshot from a video I edited for the Instagram page video content owned by the company