I searched through materials and encountered this website, a template idea for a discount voucher. I noticed in color that most of them are unsaturated color. However others were bright enough to catch customers eyes. I think this communicates to the shopper on how if the voucher is bright colored, it wants customers to notice the difference in price value. (Meaning stores wants them to buy their product) On another hand, the one with unsaturated color tells the shopper “there is a discount but I want to remain hidden” meaning the stores wants you to spend their money without using the discount. Most of these discounts vouchers are found in magazines, newspaper, etc. Which you can recognize or unrecognized by the flip of the page.