Today we have learned something about metaphor. There are differences between metaphor and similes. Similes are something you can compare, and metaphor is something you can actually feel from the reading. We did two poetry reading. The first one is called ” she being Brand “. The whole tonality of this poem is very positive and very excited. At the end of the poem, we can know that this poem is describing a man first time driving a car. We can tell that the man is the first time driving this car by ” thoroughly oiled the universal joint tested my gas felt of her radiator made sure her spring were O.K. ” We can also feel the excitement  in the poem, the writer says ” and then somehow got into reverse she kicked what the hell ” Here we can tell how much nervousness and excitement it is.

Then the second poem is called “Coming home, Detroit ” After reading this poem, we can feel the tonality is totally different from the first one we read. The tonality of this poem is very cold and sad.  We try to pull out the history behind this poem and study more about it. There was a big new back then, people were trying to burn down the buildings and destroying things.  At that day, it was the same day the writer coming back from by driving his car. We have an image by the writer says ” pouring fire ” and ” The fat stacks of breweries hold their tongues.” The writer expresses the sad feeling by what he is seeing in the car ” One brown child stares and stares into your frozen eyes until the lights change and you go forward to work ” This sentence just make a strong image into my brain, a child is staring at my face, and his eyes are full of sadness, no smile, maybe there is helpless in his eyes. This sentence rises up the sadness. Therefore, from these two poems, we can tell that metaphor is very important for our writing, or sometimes even when we are communicating. Metaphor makes people feel, and also it can make connection between different things.

In the second poem by Phillip Levine has a different metaphor for what cars represent, especially in Detroit. There was a lot happening in Detroit and that has much to do with the message he is trying to portray. when he talks about “The city pouring fire Ford Rouge sulfurs the sun, Cadillac, Lincoln, Chevy grey.” he is talking about how the factories have led Detroit to be filled with the factory smoke of the car factories that spew fire from their exhausts. When he says “The charred faces, the eyes boarded up, the rubble on innards, the cry of wet smoke hanging in your throat, the twisted river stopped at the color of iron. We burn this city every day.” he is saying that the race war did not burn this city. It was everything that people did and these factories are doing that burned the city.

My opinion about the e.e. cummings “she being Brand” poem, is that the way the is describing the way he feels when he is in this brand new car. This poem has a sexual theme in between the lines if you read it carefully. There some lines that can clarify this like “i touched the accelerator and give her the juice, good”. In the other poem “Coming Home Detroit, 1968”, my opinion is that he also describes the way he feel when he is driving a car made in Detroit. In this poem he expresses how driving in a car that is manufactured in Detroit gives him a visual of how he saw the city of Detroit in 1968, with people outside on the streets with “charred faces, the eyes boarded up,the rubble of innards, the cry of wet smoke hanging in your throat”. The way I find these two poems common is through the way both speakers describes their emotions through driving their cars.

Joseph Satoo

COMD 3530

Photographer: Dana Neilbert

Campaign: Homewood Suites

Agency: Scot Crooker, Creative Director

http://www.at-edge.com/photography-portfolio-website/campaign-spotlight/2014/fall/advertising-photography/3588_3.html

The intended message of this campaign is to repay troops and their families for all the moments they missed serving their country. They feel obliged to serve active troops and retired military by offering them a 15% discount at Homewood Suites by Hilton a hotel booking company.

The photographer communicates that message by selecting a series that have to deal with couples family and or home shots such as moving into a new house, walking on the beach, teaching your child to ride a bike, cheering your child on during their game and having dinner with the family. Basic things that people do on a daily basis but things that active troops are currently missing out on and retired militaryhave missed.

The photographer takes it a step further to communicate with even more with active troops and retired military and their families by replacing a member of the family in the shot with someone in the service. Not only does the photographer replace them with a picture of someone in the military who is dressed in military gear. He goes even further to make it look like they belonged in the picture (which of course they did) by incorporating certain gestures of the troops and angling them in certain positions which happens to be pure genius if you ask me.

I a hundred percent believe that this campaign is in the category of mirrors. They are so many emotions involved with this campaign, from joy of a timeless moment that you could never witness again, to the reality of actually missing that moment.  Enjoying simple moments like eating dinner with your family is something that isn’t an option for troops who are deployed and also being there to witness your child’s first time riding a bike or watching your child play in a game are things that bring a lot of emotion out.

The Creative DirectorScot Crooker and the photography Dana Neilbert did an excellent job with this campaign, even though I believe giving the troops and retired military and their families 15% off isn’t enough for all they did for our country I would say this campaign is very successful.

READING RESPONSE 1

Crewdson- Mirror

This photo by Crewdson is more of a mirror. It shows a disappointed girl who is dressed only in her underwear and she has her head down. We can infer that she is ashamed or embarrassed because of that. Also the “mothers” face has a serious stern emotion, and if that isn’t enough we can feel a sense of disappointment and or shock because the “mother” has dropped a grocery bag. The “sisters” eyes are the piercing and the half naked female.

My interpretation of this photo is that the mother left to go get groceries and when she’s getting out the car she catches her daughter doing something that is inappropriate and is upset and shocked. This has is more of a romantic feel. Showing a lot of feeling.

Winogrand- Window

This photo by Winogrand is more of a window. Its showing you a child in a driveway whose bicycle has fallen onto its side. It’s hard to exactly see the child’s emotion but they almost seem unconcern because their head is turned away from the bike. The background of the child is mostly dark we can see another child in the picture but the main focus of this image I believe it the first child. I say this because the contrast of the child compared to the background. The child really stands out and is almost glowing. I find this picture to be sort of depressing because of the way that it is taken. The house seems to be isolated as if it’s the only house around and there seems to be nothing but dirt and mountains around. Also it seems as if a storm is brewing and about to take place. It leaves the viewer with a more realist interpretation. What you see if what you get.

From viewing this picture what I believed happen is that the kids where outside playing, they see a storm coming they drop everything and run inside for shelter.