The Ad campaign that I looked up on the website it’s from Robert Tadio. This campaign is shot for BOSE headphones. The whole campaign gives the reader a bright positive feeling, and it is emphasizing the detail of the product. Therefore, it gives out the message of buying this product with a really good quality. Two of the ads have a close up shot for their consumers, and they also shot the white and black color at the same time, so it creates a good sense of contrast in both black and white color.

The product is shoot in eye level, and it also uses many photographic styles. They have a frontlit and sidelit to create shadows in the back, so it creates a depth of filed. For the shadow, they also have a diffused light to soft the edge of the shadow. In the second ad, it is a close up shot of the headphone. They have a reaveling light directly hit on the headphone, so it would be emphsizing the details of the headphone. The black grandground is black, the heaphone is white, it creates a color comparison, and it makes the consumers feel more about the quality of the headphone.

At the end, in my opinion, I think this campaign is a window. It lets people to see, to notice more about the products, and it drags out the consumers attention. It makes people to know more about the world, the technology that we have today, and how their product improves time by time.