This week is the first week of working from home. After a phone conversation with Steve, we decided to start redesigning the brand image of datametriq. In our conversation, he told me that he wanted his customers to see a reliable and clear brand image. And expressed his views on this logo.
He doesn’t like in a small bubble next to the content of the letter. In his opinion, the bubble did not make any sense. He also told me about his preference for the color. He wants to give priority to blue and green. Because he thought to have a calm feeling blue, and green, give a person a kind of sense of science and technology. He also seems to be very concerned about the brand image of the company’s competitors, such as SPS Commerce, which I think is because he really wants the company to look as professional as his competitors.
SPS Commerce log:
Based on his ideas, I’m going to launch a series of inspirational findings and brainstorming.