They’re watching us. They’re collecting data on us. So they can campaign to us.

Neurotic? Extroverted? Disagreeable? Political campaigns have an ad for you.

Liz Goodwin

Senior National Affairs Reporter
November 3, 2015

I had been talking to Alexander Nix, the CEO of the data analytics firm Cambridge Analytica, for only a few minutes before he noticed my leopard-print shoes, and complimented them.

“I’ll put it in your personality file,” Nix joked.

“Does this mean you can already predict my personality?” I asked warily.

Full story on Yahoo News.

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