This course explores the process of building, measuring, and managing a brand. It delves into visual literacy by analyzing the symbols and imagery used to shape fashion brands and their identity. Students will examine both the theoretical and practical aspects of using images as visual communication to convey specific messages about brand identity. The course seeks to understand how brand identities are created, why some are clearer than others, and how this influences consumer behavior.
Classes are held synchronously via Zoom. To receive credit for attending, you must be visible during class. Anyone not visible on Zoom during the session will be marked as absent. Please ensure your camera is on for the duration of the class.