This course offers a comprehensive introduction to the key components of fashion merchandising. It covers the primary sectors of the industry, including textile mills, designers, manufacturers, auxiliary fashion services, and retailers. Emphasis is placed on the impact of technology and the evolving landscape of fashion retailing in the digital era. Students will gain insight into how the fashion business has transformed into a fast-moving, multimedia-driven global industry. Throughout the course, you will be encouraged to incorporate visual merchandising tools and multimedia strategies in your assignments. Understanding modern marketing practices of the 21st century is essential to mastering the subject.
