One thing I’ve been focused on is understanding the importance of brand consistency. Every project needs to align with the brand style, such as colors, fonts, and layout choices. There’s one project that the client offered some past examples as reference. I was drafting something new for the project, but my mentor reminded me that the client might want to stick with the layout that they had in the past examples. The client ended up choosing the same layout they had before for the final work.
It reminds me to think about the bigger picture and to ensure my designs fit the brand’s identity. This is something I hadn’t thought much about before, but now I see how crucial it is for building a recognizable brand. Learning to maintain this consistency in all designs has helped me appreciate the strategic side of graphic design.
