This semester, I am working for a nonprofit organization whose goal is to generate revenue for other nonprofits. They do this by marketing content, events, and promotions to gain attention and encouraging donations for various charities and nonprofits.
Initially, it was a for-profit platform founded in 2007 by two founding members. They had partnerships with another high profile company and over a thousand other businesses to generate donations through marketing. After raising over seven million dollars in donations, they terminated their partnership with the for-profit in 2012 and launched a similar campaign in 2013. After a few years, the founder established the company in 2019 as a non-profit organization. Now, they also own two other platforms and have partnered with many other nonprofits and charities.
Despite having made such a large difference for charities, it is quite a small company with about fifty employees and is located in New York, however I am working remotely within the design/PR department.
In the article I found on the History of the company, it mentions that before the current nonprofit, there was a for-profit organization that generated 8.3 million dollars for nonprofits with its marketing platform. In this article by eMarketing Association it mentions that if a ARV (Approximate Retail Value) for a sweepstakes over 5,000 dollars must be registered and that is why the sweepstakes campaign my fellow interns and I are working on is only 4,000 dollars.
