NYC Attraction Assignment (due 11/23)

Concierge Marketing Assignment

20% of total course grade

Selection of NYC Attraction is Due Before Class Begins, Week 9

Written Assignment is Due in Class, Week 11

Presentations will be Conducted Week 11

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Task

Consider all that New York has to offer visitors and New Yorkers alike. Consider also places in New York that you have never visited but would like to explore; perhaps a museum, an art gallery, a park, a sports arena, a restaurant and so much more. Make a list of these places. Then choose one to visit considering 1) significance to the culture of New York, 2) the attraction’s point of difference and 3) the target demographic of the attraction.

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After your site visit write an essay describing 1) it’s significance to the culture of NY, 2) what makes the attraction unique, 3) who is the target demographic, 4) examples of hospitality you witnessed, 5) areas of improvement in guest service

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Role and Audience

You are the Concierge of an upscale hotel in Manhattan; you will use your research to communicate to your guests about NYC attractions.

 

Format

Assignment selections

  • Post your chosen tourist attraction on OpenLab as a response on the “Experiential Learning Assignment” page (do not create a post). Include a brief statement as to why this site is significant to the culture of New York including a reference
  • Only one student per attraction

Written portion, 2-2½ page essay (10% of total grade)

  • APA format and standards, proper grammar, sentence structure, spelling…
  • Minimum of three credible references
  • Exhibit the ability to evaluate the importance of the tourist attraction or historically significant location to the New York City hospitality industry
  • Provide evidence of the importance of employees as a part of the product and how an employee influences the guest’s experience.
  • See writing rubric

Oral presentation (10% of total grade)

  • Students will be divided into three groups (each person will work independently)
  • Students will conduct a three minute presentation in small group settings of 3-4 people, no questions will be asked at this time (see oral communication rubric)
  • Students should be prepared to repeat their presentation 4- 6 times to both classmates and faculty members
  • Upon completion of the small group presentations, students will have the opportunity to ask individual questions to their classmates
  • Students will nominate their peers’ presentation for a variety of “Best of…” awards.

 

Student Learning Outcomes
Upon completion of this assignment, students will be able to:

  • Discuss scope of the hospitality and tourism industry
  • Gather information from observation in regard to the hospitality industry from a local, national and global perspective
  • Evaluate and examine hotel classifications
  • Engage in high impact and industry specific written and oral communication

1 Response to NYC Attraction Assignment (due 11/23)

  1. rsamuel1 says:

    Staten Island Ferry

    This is a New York City attraction for many reasons, a few being because it crosses the Hudson River in front of sites such as the Statue of Liberty and Ellis Island and the best part is it is Free.

    There are two terminals that picks up passengers, one is the St. George Terminal in Staten Island and the other is Whitehall Terminal in lower Manhattan.

    There are five boats making 109 trips on a typical weekday. Weekends operate about 77 trips a day.

    There are ten boats that make up the ferry system and they are:
    1-Guy V. Molinari
    2-Senator John J. Marchi
    3-Spirit of America
    4-Andrew J. Barberi
    5-Samuel I. Newhouse
    6-Alice Austin
    7-John A. Noble
    8-John F. Kennedy
    9-American Legion
    10-Governor Herbert H. Lehman
    All of the boats are named after New York City Mayors, Senators or people that had a significant impact on New York City and or the ferry boat system.

    The Whitehall Ferry Terminal originally built in 1950, opened after renovation in 2005. The terminal has 200,000 Sq. Ft. and 19,000 of it is waiting room space. The terminals on both end Staten Island and Manhattan has retail space and bars, restaurants and outside terraces for all to enjoy. The Staten Island side even has its own 18,000 Sq. Ft. garden that supplies produce to the restaurants inside. Truly beautiful.

    A short 25 minute ferry ride or 15 minutes during rush hour ride with great views of the city for free, can’t top that. No automobiles are allowed on the ferry after the renovation leaving more room for wanderers and tourists alike. The next time you have out of state or country guests in town make the Staten Island Ferry a pit stop, you never know what amazing sights you will come across. Soon we will the home to the first New York City tallest Ferris wheel :).

    -Rachel Samue

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