Category: Classes (Page 2 of 3)

Class Info

• Date: Feb 6 2025
• Meeting Info: 2:15 to 5:35
  P 114

Places to print

Here are the local print shops that I’ve vetted for my students:

– Court Street FedEx Office – My personal preference @ $0.64 per 8.5” x 11” print
–DUMBO Printing
–Brooklyn Archival
–Montague UPS Store
– Remsen Graphics
– Minuteman Press
– SaveMore Digital Printing
– Printshop by WeDo

Topic

Continue Word Marks / Logotypes for Shake Station

Objectives

Lets review types of logos

The 7 types of logos (and how to use them)

Students evaluate their sketches and:

–Decide which typefaces are best to use for specific logotype

• Find appropriate typefaces, that match the look of your sketches.
• Look for typefaces that have characteristic similar to the look that you want to achieve. For example, if you are sketching with a condensed look. Find a typefaces that has condensed within its family or available variables.
• Avoid taking letters outside their intended proportions.
• Note that some display typefaces do not have lower case version, Go to Adobe Fonts. Avoid system typefaces.

–Decide which tools (Adobe Illustrator) are best to use to achieve design.

• Intertwine
• Pathfinder and Shape builder>> Letters from shapes
• Type on a path
• Warp
• Let’s review
  http://bob-ewing.com/
  https://pandaletras.com/work
  https://jmaster.dribbble.com/
  

REVIEW & DEMO / Participation Activity

How to activate typefaces from ADOBE fonts

• Make sure that you sign-in to the same Adobe account. No download, just activating (add Family or Remove).
• Although the Adobe library is available for us to use, it is a good practice to look at Licensing.

You can use other typefaces that are not from ADOBE if you wish. Please note that it is your responsibility to download them and activate them every time that you are using a different machine. Look at licenses. Some typefaces cannot be used.

_____________________________________________________

TOOLS in Illustrator can help you create a logotype or a letter-based mark, but be careful when using typography and keep in-mind the points above.
We do not want letters to be distorted or hard to read.

Let’s create a 3 x 3 inches document with three ARTBOARDS.

RGB and 150 ppi is ok. We will only use on screen and will not be printed.

A note about MORE Settings

TYPE on PATH

Type on A PATH: INDESIGN HANDOUT

• Make a new post:
  Go to the DASHBOARD>POST>ADD NEW
  
  ADD title  “Last Name – Illustrator Tools Review”
  
  Categories
  Under the GEAR to the right of the screen GO to DOCUMENT>CATEGORIES, then check the following categories: 
  “Student Post ” and “Participation Activity”
  
  Add your image as a JPG:
  •   yourlastname_PA_feb1_Illustrator_tools1.jpg
• PUBLISH (Open lab has a little delay when posting. Avoid posting numerous times)

Start WORK during class

Move into Illustrator and start working on your actual word marks. Select actual typefaces and decide which tools to use.

then

Due next class

2 steps

1. make Three (3-5 ) versions of your logos, black white.

Sketch them to a bigger size- 5″x5″ square or begin to make them in illustrator if ready. If not continue to explore and sketch or make version with fonts in illustrator.

Icon, abstract or mascot- make them into a pencil drawing.
2. Pick and print out a font to go with it. Color Black.

3. Print them out- as many as you want. Put crop marks on them and trim to 5×5. Black and white. You can place them up on the board when you come into class.

Create ONE document in Illustrator

5 x 5 inches with 8 artboards

Follow MORE SETTINGS for placement of artboards

Show your process/ sequence from sketch to final piece

• sketch
• typefaces and your tools
• versions
• final

SAVE your native Illustrator file

lastname_first_name_wordmark_process1.AI

 

Print will follow printer’s spreads, rather than logical order of reading

CLASS Last day remarks 🙂

by Prof G

NOTE:
Graphic Assignments are always due the day before class at 11:30 pm, and must be placed in class DROPBOX drive unless indicated otherwise. Assignments done or uploaded during class time on the day that they are due are marked as late.

Participation Activities are due during class and are named and posted as indicated by instructor.

FYI

Assignment Rubric

Following Schedule (per step)
Items must be completed and placed in Dropbox:

• -5 for each missed step (late or nor done)
• -1 to -4 for incomplete or wrong

• Aesthetics: All typographic/design considerations
• -0 to -25

Formatting:

• Not following requested format: -5
• Not following Naming convention -5

Due DATE:

• In BY due date & complete (-0)
• One class late: -12
  After: F grade

Class Info

• Date: February 13, 2025
• Meeting Info: 2:15 to 5:35
  P 114

Topic

-Continue to work on Word Marks / Logotypes for SHAKE STATION- use feedback from class.

-Selection of additional typefaces and other assets for other components of the brand

Developing a TYPE IDENTITY

Let’s look at some case studies. These are posted in FONTS in USE

San Francisco Design Week

Cinergy Film Festival

Bien Urbain Festival

A note: careful with trends and eye candy.

During Class

Now that our logotype is almost complete, we will do edits

What needs to improve: Scale? shapes, curves, KERNING, tracking
Reconsidered? Typefaces, alignment, tints?

Start thinking about color version.

Select color(s) for your final version.

For now keep both CMYK and Hex colors
Do not use more than 2 colors for your word mark.
(One important note is that many word marks are somewhat fluid in terms of color. The color might change based on the application)

• Avoid colors that have poor contrast (for example light yellow and white)
• Avoid colors that are too similar (dark blue and dark purple)

In Illustrator, create an 11 x 8.5 document

Additionally we will decide on other typefaces for our festival identity.
At least one must be a variable typeface.

Research or Create images:

Although this is a type heavy identity, you may use some imaging. If you source them, they MUST be free to use and adhere to their licenses.

Read the following article:

In the Spotlight: Finding Public Domain & Creative Commons Images

RESEARCH at least 5 images

In Illustrator, create an 11 x 8.5 document
Place your research as shown/ Bring research to class

I will go around class, checking status

Due next class:

More SHAKE STATION word marks- 10 to 15 more.
Can be made on computer or pencil sketch.

Label what type of logo they are
Think about what images or how do I feel when I look at the logo?

No need to upload visual research, but bring it to class.

____

Print will follow printer’s spreads, rather than logical order of reading

CLASS Last day remarks 🙂

by Prof G

NOTE:
Graphic Assignments are always due the day before class at 11:30 pm, and must be placed in class DROPBOX drive unless indicated otherwise. Assignments done or uploaded during class time on the day that they are due are marked as late.

Participation Activities are due during class and are named and posted as indicated by instructor.