Liberty Mutual Ad Campaign

Communication Design 1

Spring 2023

Prof: Hoda Ramy

Adrika Hoque, Safiya Jones, Kenneth Li, Jennell Thomas

Creative Process

For this project we wanted to expand on the brand message of Liberty Mutual’s “LiMU Emu and Doug” ad campaign. Maintaining the brands style by using their signature colors of blue and yellow as well as the inclusion of company mascots. We recognized our audience as millennials and first time insurance buyers. With this is mind we developed ads that would bring awareness to the company while using relatable language and imagery. 

Discovery & Concept Development

Design Development

Final Deliverables