Journal Entry #4 first week of internship 2/26/2014

In the first week of my internship I was giving the task to work on a new logo for one of there old clients. They had created a logo for the client whose company name is Signature Events and paper. Signature Events and paper is a boutique event and stationery design business were they specialize in theme events and invitations. They are going to launch a new event that is about cocktail drinks and would like for us to alter the previous logo by adding a cocktail glass and changing the word events and paper to cocktails. I did not have to make the logo from scratch because she wanted to keep the previous one but I did have to come up with different ideas of how to incorporate the glass and the word cocktails. I worked on the program adobe illustrator to create the glass and I learned a few tricks on how to make an object appear in the front and back at the same time without having to cut it. I came up with several ideas on how the logo should look like and quickly learned that it’s great to have a lot of ideas but not always necessary to show it all to the client. I was told that you should not give a client to many options in this case because they can get confused there for this creates more work for you. She explained to me that once the client knows what they want and ask for specific things you should limit the amount of ideas that you show them. She also said that the price that you charge to make a logo is going to determine the amount of work that you are going to do and the amount of time that you should spend on the logo. After narrowing down the logo ideas we sent the clients five different versions and waited for a response. All the versions were done in black and white until she approves one of them.