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Journal #4 – Astrid Sarmiento

Astrid Sarmiento

Intern at A.R.T.S.Y Magazine

Today I decided to work with Google Analytics. Since from our last writer’s meeting with the creative director which was from last December we were told that the demographics of our audience for the magazine site were mostly females. Today I was able to see an increase in our male audience population. We have a percentage of 53% of males (406 visits) coming to visit the site while for our female audience we have a percentage of 43% and a total of (360 visits) for that gender. Also, our new visitors are at 1,666 (68.84%) while our returning visitors are at 754(31.16%). It was interesting to see how our numbers have increased tremendously in our demographics since we have decided to change up our content and attract more of the male demographic.

Posted in Journal Entries - Wed 2:30pm.

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