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Journal #1 – Astrid Sarmiento

Astrid Sarmiento

Intern at A.R.T.S.Y Magazine

Today I began my first day as an Intern at A.R.T.S.Y Magazine for the creative team. I normally work with the writing team since I currently work as a journalist for the magazine but today I am excited to learn what goes on with the creative and design aspects of the magazine. The following tasks that I have been appointed to so far for the time being, are improving the SEO of the magazine’s website and branding their YouTube. So today I have decided to begin with improving their SEO. One of the things that I have been informed about firsthand is that A.R.T.S.Y Magazine is currently lacking on the keywords being used for their posts on their website. Therefore, in order for me to improve their SEO, I have been assigned to add more keywords to their posts.  By doing so, I will help to increase the traffic for their website.  Immediately, I was given their WordPress account login and password so that I could begin completing this task. Promptly, I suggested some ideas to the creative director, I discussed with him about long-tail marketing or long-tail keywords and how in most cases it could help in driving in more traffic than the shorter popular keywords that were currently being used. I noticed for many of the posts that they were a few keywords that were related to the post or the topic being discussed.

However, there are ways in which I was able to get even more specific in order to increase the website’s traffic. Therefore, I expanded furthermore into including the places/countries for example from where the artists are from and by also including similar keywords that are related to the short-term keywords for each posts. I also shared with the creative director about the search results pages on Google and how the unique variations at the end of a keyword when being typed on Google’s search bar could also be used for the keywords being used for a post in order to drive in more traffic.

Lastly, I mentioned Google Analytics and how under Admin, you can create goals where you can track a specific event or destination. I explained furthermore into detail to the creative director that by setting goals we will be able to start recording, tracking and collecting the data for certain activity from our audience which will helped notified us as to what they are mostly or specifically looking up when visiting the website. Overall, it has been an interesting experience thus far seeing the view counts for some of the posts increased after I have been adding more keywords to their posts. I was also pleased with the fact that the creative director acknowledged my ideas and suggestions for improving the SEO of the magazine’s website. It is for this reason that I have now been granted access to their Web Analytics so that I can begin setting up the goals for them as well.

Posted in Journal Entries - Wed 2:30pm.

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