Project Description

An overview and analysis of current color, fiber and fashion trends, as well as their impact upon sales forecasting. Student research, analyze and develop fashion forecasts related to specific seasons in the fashion industry.

Reflection

Students learned an overview of fashion forecasting and trends and the overall process of consumer adoption. VALS segmentation were assessed to evaluate the evolution of fashion and its trends. Theories of fashion, cycles and long and short term forecasting were analyzed to assist students in their own trend forecasting project.

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