Culture Jam Initial Research

Creative Detournement: An artistic practice conceived by the Situationists for transforming artworks by creatively disfiguring them. (https://www.oxfordreference.com/view/10.1093/oi/authority.20110803095713704)

 This is an example of creative detournement as this images represents the the unhealthy effects people are experiencing by eating McDonalds.

Culture Jamming: A form of political and social activism which by means of fake adverts, hoax news stories, pastiches company logos, and product labels, computer hacking etc. draws attention to and at the same time subverts the power of the media, governments, and large corporations to control and distort the information that they give to the public in order to promote consumerism, militarism, etc. (https://www.dictionary.com/browse/culture-jamming)

 This image provides an example of culture jamming because Apple products have been the top selling technology in the world through their phones, laptops, tablets, computers, and other accessories. There are many different versions of every product Apple produces and releases; but the price of these products are extremely high. But because Apple knows that individuals will buy their products because of through their use of advertisements and updates features on their products, people are not only paying for the product, but for the logo too.

Difference: Creative détournement and culture jamming are different because culture jamming is used to promote other issues like consumerism while creative detournement is used to make fun of something that can relate to a public or private issue.

Creating My Own: If I were to come up with a creative detournement or culture jamming, I would have to find issues that people are most passionate about, what’s trending in the news in any field, and find what would cause for the most entertainment in terms of visuals; what will be most appealing and eye-catching for audiences. I would have to make sure that these things will become statements and provoke emotion to audiences.

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