Culture Jam Initial Research

“Creative Detourment” is the practice that artists use to rearrange and sample a message from an art piece that already has a predetermined message. “Culture Jamming” is the creation of images using well-known images to society to challenge and disrupt the status quo creatively. There’s not much of a difference between the two in that ‘culture jamming’ forces the viewer to question the status quo, while ‘creative detourment’ allows the viewer to view any type of message depending on their view of the piece. Simply put, both changes the views of an image to change your thoughts on certain thoughts referring to the image at hand.

Culture Jamming: An Eye-Opening Form of Advertisment  This is an example of culture jamming

Détournement in social media visuals for a shared activist identity and  imagery - Gizem Kiziltunali, 2020  This is an example of creative detournement

Idea #1: The best part of waking up, is getting your rights taken away – A creative interpretation of the Folgers coffee commercial.

Idea #2: Get in the zone, the violent zone – Auto zone, but would be a Call of Duty commercial to represent the views people have on violent games being the reason behind violent behaviors.

Idea #3: I would make the Twitter logo of a decaying bird to represent the death of the Twitter we have known because of the new ownership under Elon Musk.

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2 Responses to Culture Jam Initial Research

  1. khaled says:

    Love your violent zone idea, look forward to seeing it.

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