Detournement is a method of propaganda, a method which reveals the wearing out and loss of importance of those spheres.” It has been defined elsewhere as “turning expressions of the capitalist system and its media culture against itself”–as when slogans and logos are turned against their advertisers or the political status quo., in which radical ideas are twisted, commodified, and absorbed in a more socially acceptable context, in other words the appropriation of image or ideas and the changing of their intended meaning in a way that challenges the dominant culture where as-
Culture jamming is the practice of disrupting the mundane nature of everyday life and the status quo with surprising the practice of criticizing and subverting advertising and consumerism the mass media by methods such as producing advertisement parodying those of global brand.
I believe the detournement is not so much different from culture jam but somewhat apart of it, and that detournement is what make up culture jam.
My culture jam ideas
I’ll have one on the well Kown electronics brand LG “lives good” and instead put life gone, and instead of the happy wink face put the grosses on the eyes to symbolize death. The meaning behind it would be that all these electronics are killing se slowly without us knowing. UPS=Facebook=facemask
Citation
Sullivan,Christiana.”Culture Jamming: Recuperation and Détournement.2017
Cole, Nicki Lisa, Ph.D. “Understanding Culture Jamming and How it Can Create Social Change.” ThoughtCo, Oct. 18, 2021, thoughtco.com/culture-jamming-3026194.
