Response 7

The reason Johnny can’t dissent is because “dissent” has been absorbed by American business. To rebel to go against is in the sense what’s “in” now and business’ intend to capitalize on it. American corporations encourage us to change to embrace our individuality, they say yes you should rebel you should go against the norm. Change has become a marketing scheme, Thomas Frank lists several slogans from TV commercials where “change” is shown to be the money making message. So Johnny can’t dissent because the idea of dissent, to quote Frank, ” has proven so hopelessly susceptible to such assaults for the same reason it has become so harmless in the first place.” To rebel is to be different and corporate ads and slogans make sure everyone is “different.”