This basic design and color theory course explores graphic communication through the understanding of the elements and principles of design, as well as the design process, including idea development through final execution. Students develop basic skills in two-dimensional design, color and content creation while employing the design process of research, sketching and experimentation. Communication designers use the concepts explored in this course in disciplines such as advertising, graphic design, web design, illustration, broadcast design, photography, and game design.
This basic design and color theory course explores graphic communication through the understanding of the elements and principles of design, as well as the design process, including idea development through final execution. Students develop basic skills in two-dimensional design, color and content creation while employing the design process of research, sketching and experimentation. Communication designers use the concepts explored in this course in disciplines such as advertising, graphic design, web design, illustration, broadcast design, photography, and game design.
A required course for all Advertising Design and Graphic Arts students. Topics include creative user interface design and best workflow practice. Students will design a website using an XHTML template, and will develop design, typography and web programming skills. XHTML and CSS will be taught.
A required course for all Advertising Design and Graphic Arts students. Topics include creative user interface design and best workflow practice. Students will design a website using an XHTML template, and will develop design, typography and web programming skills. XHTML and CSS will be taught.
Students will learn concepts and applied theories of digital media and the two fundamental graphic forms: raster and vector digital images and will define and describe similar and contrasting factors in each kind of image. The comparison will also recommend the best practice, specification or standard for using a specific form in a specific application. Basic digital imaging terminology, and techniques including size, resolution, color space and file elements, measurements and file formats. Students are introduced to digital imaging concepts through software such as Adobe Photoshop and Illustrator on the Macintosh operating system. Scanning and digital photography are integrated into lesson plans.
Students will learn concepts and applied theories of digital media and the two fundamental graphic forms: raster and vector digital images and will define and describe similar and contrasting factors in each kind of image. The comparison will also recommend the best practice, specification or standard for using a specific form in a specific application. Basic digital imaging terminology, and techniques including size, resolution, color space and file elements, measurements and file formats. Students are introduced to digital imaging concepts through software such as Adobe Photoshop and Illustrator on the Macintosh operating system. Scanning and digital photography are integrated into lesson plans.
In this course students will learn how to effectively direct traffic to a website. Topics will include implementing Web Analytics, Search Engine Optimization, and Search Engine Marketing. They will analyze data and assess reports on traffic to web sites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to web sites.
In this course students will learn how to effectively direct traffic to a website. Topics will include implementing Web Analytics, Search Engine Optimization, and Search Engine Marketing. They will analyze data and assess reports on traffic to web sites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to web sites.
Foundation course in typography with emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students will be introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment. Students will learn industry standard software such as InDesign on the Macintosh operating system.
Foundation course in typography with emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students will be introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment. Students will learn industry standard software such as InDesign on the Macintosh operating system.
Welcome to L4, a virtual resource exchange of innovative teaching practices. To see all that L4 has to offer, please click on the “Visit Project Site” link.
Welcome to L4, a virtual resource exchange of innovative teaching practices. To see all that L4 has to offer, please click on the “Visit Project Site” link.
This project archive compiles the experiences of the Living Lab General Education Seminar Fellows over the 5 year period of the grant. It includes the reflections of participants and compilations of course portfolios with links to OpenLab course sites.
This project archive compiles the experiences of the Living Lab General Education Seminar Fellows over the 5 year period of the grant. It includes the reflections of participants and compilations of course portfolios with links to OpenLab course sites.
This is a collaborative space for use by the Second Year Faculty Fellow participants in the General Education Seminar, part of City Tech’s Title V grant-funded initiative A Living Laboratory.
This seminar will concentrate particularly on the second year of the student experience at our college, a critical year for our students that focuses on collaborative assignments and projects, and associate degree capstones.
This is a collaborative space for use by the Second Year Faculty Fellow participants in the General Education Seminar, part of City Tech’s Title V grant-funded initiative A Living Laboratory.
This seminar will concentrate particularly on the second year of the student experience at our college, a critical year for our students that focuses on collaborative assignments and projects, and associate degree capstones.
The Student Government Association is the representative body for students. We are responsible for recommending student activity fee allocations, shaping policies affecting student life, coordinating extracurricular events and chartering new organizations.
Feel free to contact SGA President, Lucas Almonte, with any questions, suggestions or concerns. He can be reached at SGAPresident@CityTech.Cuny.Edu
If you wish to start a club on campus contact SGA Vice President, Sylwester Dombroski, at SGAVP@CityTech.Cuny.Edu
The Student Government Association is the representative body for students. We are responsible for recommending student activity fee allocations, shaping policies affecting student life, coordinating extracurricular events and chartering new organizations.
Feel free to contact SGA President, Lucas Almonte, with any questions, suggestions or concerns. He can be reached at SGAPresident@CityTech.Cuny.Edu
If you wish to start a club on campus contact SGA Vice President, Sylwester Dombroski, at SGAVP@CityTech.Cuny.Edu
This club is open to all City Tech students, but was originally conceived for the students of the Advertising Design & Graphic Arts (ADGA) Department. We have formed to help bring traditional printmaking techniques back into the general awareness of our members in order to ground them more fully in the philosophy and heritage of graphic arts design and production. We work to offer informative lectures, presentations, exhibitions, demonstrations, and field trips for our students to explore all forms of printmaking, including but not limited to screenprint, relief, lithography, and intaglio.
This club is open to all City Tech students, but was originally conceived for the students of the Advertising Design & Graphic Arts (ADGA) Department. We have formed to help bring traditional printmaking techniques back into the general awareness of our members in order to ground them more fully in the philosophy and heritage of graphic arts design and production. We work to offer informative lectures, presentations, exhibitions, demonstrations, and field trips for our students to explore all forms of printmaking, including but not limited to screenprint, relief, lithography, and intaglio.
