The main character in this commercial is a female named Jen. Jen in this commercial is considered to be the life of the party. Jen is  portrayed as young sexy and free which reaches out to the female demographic. The Narrator in the commercial asks Jen “What’s her secret?” and she responds by showing the product which is secret deodorant. Jen is shown using the product and enjoying her time at the party. At the end of the commercial Jen says “It’s my little secret.”