Link:
http://citytech.ezproxy.cuny.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=hjh&AN=43455706&site=ehost-live&scope=site
Works cited:
Ogle, Alfred. “Making Sense of the Hotel Guestroom.” Journal of Retail & Leisure Property 8.3 (2009): 159-72. Web. 25 July 2015.
This paper explores the significance of a hotel room and its influence to the overall “guestroom experience” which results to guest satisfaction and brand loyalty. How hoteliers may use this to their benefit, including the marketing of their product to an all the more demanding clientele. It is well known that the rooms division department is the main source of income for hotels. The main factors that guests look at in rooms is the sense of cleanliness and hygiene. Smell is on the top of the list as well as what they see upon entering the room like windows with view and design. Noise is the second most reported complaint by patrons whether it comes from the hotel or outside.
