Site Description
This site was developed utilizing City Tech’s OpenLab initiative by Professor John Battista De Santis.
It is part of an Open Educational Resources Fellowship under the auspices of City University of New York, New York City College of Technology.
As City Tech’s Department of Communications Design OER initiative, this site will continue to evolve and expand. Input and OER content participation and submissions/suggestions are welcome.
“Type is a beautiful group of letters, not a group of beautiful letters.”
-Matthew Carter
Course Description
Advanced typographic design principles. Typographic applications for web design, print and motion graphics are explored, as well as integration of design and production in the laboratory.
Course Objectives
This course focuses on typography design methods in an on the job environment. We will cover how to effectively create, present and communicate typographical solutions and projects to clients. The student will learn how to market and present themselves to prospective clients and or art directors. The design process and how to incorporate typography to the final objectives will be stressed under the same constraint of a potential work environment.
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